Our approach to broker management is to have a dedicated or syndicated TLS team member work closely with your broker of choice to ensure they are consistently aligned with your business strategy.
This approach is especially advantageous for clients located outside of Canada who want local representation to be actively involved with the brokerage and sale of their products. Our strong relationships with many Canadian brokers enable us to also offer assistance in sourcing the perfect broker for your company.
Our broker management team works closely with the client to develop sales targets, and executes your plans by:
- Establishing sales and promotion budgets
- Performing continuous progress reviews
- Evaluating customer product mix and detail merchandising strategies
- Maintaining strong customer trade relationships
- Managing trade spend to ensure effective use of funds, and working closely with finance to ensure the return on investment is achieved
- Identifying new business opportunities in the market e.g. alternate channels, new listings, and monitoring competitive activity
- Continuously creating and implementing innovate consumer and trade promotions
- Coordinating sales and marketing activities to ensure they are working in tandem for a smooth implementation